The easiest way to reduce waste is to stop creating it.
At every turn, on every new tab, we are given another opportunity to consume more stuff. And consume we do. Over 70% of our of our nation’s GDP is fueled by personal purchases. We spend more on shoes, jewelry and watches than we do on higher education. The obsession with acquisition has become the organizing principle of American life. And as long as our culture equates “the good life” with “more stuff”, we will continue to suffer the economic and environmental consequences.
So why on Earth did we start an e-commerce business?
Because while we do not support binge consumerism, we do believe in conscious capitalism. We support the companies and customers who value having fewer things of higher quality. We believe this mindset will fuel our future and lead to generations of regeneration.
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